KATIE BELL
graphic designer
katiebelldesign31@gmail.comktbell.design
EXPERIENCE
Graphic Designer and ResearcherSales & Marketing Department | InfusionPoints
August 2020 — July 2024 North Wilkesboro, NC & Remote
• Managed company website, creating and editing public facing content. Utilizing HTML, CSS within Drupal platform to edit site.
• Interpreted metrics and analytics to improve company Search Engine Optimization (SEO) and social engagement.
• Managed social posting across multiple platforms. Engaged in marketing campaigns through socials and email using BenchmarkOne.
• Lead designer for InfusionPoints’ ticketing application for clients. Worked with team of engineers to produce the application effectively and efficiently. Worked through rounds of designs and created user journeys to implement an intuitive experience for the user. Primarily utilizing Adobe XD when executing this project.
• Created public facing documentation to promote services to the U.S. Federal Government.
Graphic Design Apprentice | InfusionPoints June 2018 — August 2020 North Wilkesboro, NC
• Designed in-house marketing material; including marketing slicks, business cards, banners, email signatures, case studies, etc.
• Crafted the company brand and reinvented the image of InfusionPoints. Created new logos for the company services, redesigned the website and brand image. Created a new brand guide for the company and implemented the brand across social platforms and print documentation used by the organization.
• Created social presence for InfusionPoints, made quarterly social focus plans and implemented them by using Hootsuite’s social media scheduling platform.
• Effectively designed video elements for new video projects within the organization. Utilizing Adobe After Effects and Adobe Premiere Pro to film, edit, and produce new content when marketing for InfusionPoints.
Designer and Press Operator | Center For Book Arts2023 New York City, NY & Boone, NC
• Worked as a lead designer and press operator when creating the Center for Book Arts in New York’s second annual publication.
• Used organizational skills to sort signatures when printing. Assistant printer using Risograph, Offset, Lithography, and Inkjet printing.
• Led and delegated the project through its completion from designing the annual book to its print production and binding.
EDUCATION
Associates in Arts Wilkes Community College
Wilkesboro, NC | 2022 | Summa Cum Laude
B.F.A. in Graphic Design Appalachian State University
Boone, NC | 2023 | Magna Cum Laude
HARD SKILLS
Adobe Creative Suite: Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects
Coding: HTML5, CSS, Python, Visual Studio Code, Figma
Microsoft Office Suite and Google Suite
SOFT SKILLS
• Strong communication and presentation skills.
• Inspiring leadership and coaching skills.
• Excellent problem solving skills.
• Teamwork and collaboration skills.